“If we’re thinking of lunchbox, we’d be really careful about not having the word ‘box’ already give you bunch of ideas that could be quite narrow. You think of a box being a square, and like a cube. And so we’re quite careful with the words we use, because those can determine the path that you go down.”
Jony Ive, is Apple’s Senior Vice President of Industrial Design. He has led design efforts for the MacBook Pro, iMac, MacBook Air, iPod, iPod Touch, iPhone, iPad, and iPad mini.
He says that they carefully choose the words they use to name their products. It gives them a certain view of the world or pathway to go down.
What he is saying really applies to any business, enterprise or endeavor you are undertaking. We have choice and power in the words we use. They give us life, direction, a roadmap our view into the future.
Why not choose the words that empower you and show you new pathways, new avenues for creativity and innovation.
People behave consistent with how their future is viewed by them. We are experts in what it takes to empower leadership to think and create new futures, for themselves and their employees.
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